As the old saying goes…”you never get a second chance to make a first impression.” When was the last time you “Googled” yourself or your company? This week my IMC class explored the importance of creating a digital identity. Some of our initial discussions revolved around our own professional online presence which I will admit made me sweat a little at first. Fortunately, after a few Google searches of my own, I felt reassured my digital personality is on the right track.
In her “Developing POP presentation,” Dr. Dawn Edmiston (2012), encourages viewers to take control of their professional online presence. If you haven’t already, Edmiston suggests some basic first steps:
1. Claim Your Domain Name.
2. Differentiate Yourself.
3. Use a Professional Photograph of Yourself.
4. Develop Consistent Profiles on Linked In, Twitter, Facebook
and Google +.
Once you have established yourself, how will you ensure your digital personality will be found? To help boost your search engine optimization (SEO), Edmiston recommends using a website called brandyourself.com. This online tool helps you build out your profiles, analyze any links associated with your name, recommends titles and links to boost SEO and assists with monitoring your rankings and alerts.
Mastering your own professional online presence is a great exercise and helps to build your knowledge and skills as a twenty-first century marketing professional. Take the plunge and Google yourself today!