Let’s face it, we all want to have clout and influence among our sphere of influence.  In today’s digital world, you might be surprised to learn how your own social media influence stacks up against others.

Klout is a social networking tool which calculates a single number representing the aggregate of data from an individual’s social media activity.  As host of today’s most important Wikipedia page and an active Twitter profile, President Barack Obama boasts an almost perfect Klout score of 99. Teen pop star Justin Bieber is right behind with a score of 92!

 A Klout score includes activity from seven social media networks.  Those networks are:

  • Facebook
  • Twitter
  • LinkedIn
  • +K
  • Foursquare
  • Wikipedia
  • Google+

Some examples of the activities monitored as a part of the calculation for Klout include: mentions in Facebook posts, retweets of Twitter posts, reactions to content shared on LinkedIn. Klout is a more complex process than just the activity signals and sites listed above. Guiding principles such as: being active is different than having influence, influence is built over time and everyone has Klout help create drive the scoring process. 

While the concept sounds fun and interesting, truly understanding Klout can be powerful for marketers wanting to create buzz. As an example, for some social media savvy individuals a high Klout score actually helps generate income through paid advertising on their blog site.  In addition, those individuals with a high Klout score can prove to be a driving success behind viral marketing campaigns. A key strategy in buzz marketing is to find those individuals who have large centers of influence, also known as “alphas” to help spread a message. These individuals typically like to share their knowledge and have a thirst for new ideas and products.  Marketers should look for ways to find their “alphas” with high Klout scores to spread their message.   

Whether you are a marketer or an active blogger, don’t wait to test your Klout score by visiting Klout.com now.  Afterwards, unlock your influence and start inspiring the digital world around you; maybe you’ll surprise yourself and catch up to Justin Beiber!